Shitika Kulshreshtha

Shitika Kulshreshtha is a seasoned marketing professional currently serving as a Marketing Manager at Microbix, where responsibilities include generating strategic B2B digital advertising campaigns and leading external contractors for various initiatives. Previous roles include Global Distributor & Marketing Specialist, managing significant relationships with distributors across multiple continents and overseeing a team of social media interns. Experience also encompasses a project-based role as Project Business Analyst at WU Vienna University, contributing to the validation of a pharmaceutical start-up's prototype, and serving as a Strategy Consultant for Disney Data & Analytics, where recommendations influenced client strategies. Earlier positions at Wizcraft International and Lladró involved event management and sales, demonstrating strong analytical and leadership skills. Shitika holds a Master's degree in International Business from Smith School of Business at Queen's University and additional qualifications in Strategy and Management.