Adam Coleman

Adam Coleman is an experienced insights leader at Microsoft, specializing in customer insights and user experience research. They hold an Honors Bachelor’s Degree in Mining Engineering from Camborne School of Mines and are pursuing an MSc in Operational Research at the University of Strathclyde. Throughout their career, Adam has led research initiatives across various sectors, including technology and consumer packaged goods, managing teams to provide valuable insights that influence strategic decisions. They have worked in multiple countries, fostering teamwork and change management, and have been involved in significant projects at both Microsoft and Amazon, driving improvements in customer experience and brand strategy.