Kruti Shah

Kruti Shah has a diverse range of work experience spanning over 18 years. Kruti began their career as an intern at The Coca-Cola Company in 2002 and went on to work in various marketing and media planning roles. From 2004 to 2008, they served as an Account Manager (Media Planning) at Wavemaker. Kruti then worked as a Research & Media Planning Manager at Arab Media Group from 2009 to 2009, followed by a role in Marketing at Dubai Media Incorporated from 2009 to 2010. In 2010, they joined Star TV Network as a Manager - Marketing before moving to Maxus Global as an Associate Director - Planning from 2011 to 2013. Since 2013, Kruti has been employed at Middle East Broadcasting Center (MBC), initially as a Senior Marketing Manager for MBC4 & MBC Bollywood, and later taking on additional responsibilities at MBC4 as well. Their accomplishments include spearheading the launch of MBC Bollywood and making it a top-rated channel among female audiences in the MENA region. Kruti has also led the re-positioning of MBC4 through research, content development, and marketing strategies.

Kruti Shah obtained their MBA in Marketing from Welingkar Institute of Management, where they studied from 2001 to 2003. In 2019, they earned the Google Analytics Individual Qualification certification from Google, and also completed the Programmatic Advertising Foundations certification from LinkedIn. In 2020, they pursued further education in Data Marketing Analytics at MIT Sloan School of Management.