Samantha Bartel

Board Member, Treasury, Saudi Arabia at Middle East Investor Relations Association

Samantha Bartel serves as a Board Member at PRCA MENA and the Middle East Investor Relations Association while holding the position of CEO & Managing Partner at Instinctif Partners in the MENA region. With extensive experience in strategic communications and rebranding, Samantha has also occupied key roles at The College Group, M: Communications, and Buchanan, where notable corporate reputation management was provided. Samantha's educational background includes advanced programs from INSEAD, focusing on board directorship and sustainable leadership, and a BA in Strategic Management from Regent's University London. A commitment to elevating standards in public relations and investor relations within the Middle East is reflected in Samantha's contributions to various professional networks.

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