Todd Kirk

Todd Kirk has a diverse work experience in the field of marketing analytics. Todd is the founder and principal of Middlegame Marketing Sciences, where they focus on helping businesses leverage analytics to gain a competitive edge in the market. Todd also co-founded Provalytics, a platform that provides marketing leaders with data-driven insights to make smarter marketing decisions. Additionally, they co-founded Marketing Attribution Partners (MAP), which offers analytics tools designed specifically for the multi-channel marketing landscape. Todd previously worked as a Senior Vice President at Information Resources, Inc. (IRI), where they developed analytical solutions and managed client relationships. Todd also served as a Vice President at MMA, leading the development of automated systems for data mining and marketing mix modeling. Earlier in their career, Todd worked at The Coca-Cola Company, where they established best practices for integrating consumer and retail tracking studies into a knowledge management system.

Todd Kirk obtained a Bachelor of Science in Business, with a concentration in Marketing & Decision Sciences, from Miami University. Todd pursued this degree from 1985 to 1989. Additionally, Todd received a Graduate Certificate in Management from the AGSM @ UNSW Business School in 2000.