Richard New

Richard New is an accomplished Managing Director at MIDEL & MIVOLT Fluids Ltd. since January 2024, with extensive experience at Shell from January 2015 to January 2024, where Richard served as Global Director of Indirect Sales, leading sales and operations for Shell Fleet Solutions while managing international relationships. Previous roles at Shell included Global Project Lead, Sales Director for Shell Fleet Solutions in South Africa, and Brand License Manager for Europe and Africa, focusing on retail expansion through indirect licensing. Richard’s prior experience includes various marketing and sales management positions within Shell, where significant achievements included the successful implementation of sales development programs and managing high-impact marketing campaigns. Academic qualifications include an MBA from Warwick Business School, a CIMA Business Certificate from BPP, and a degree in Politics from Durham University.