MIDEL & MIVOLT Fluids Ltd.
Vin Staniforth is an experienced marketing professional with a diverse background spanning over two decades. Currently serving as the Marketing Manager for MIDEL Global Partners at MIDEL & MIVOLT Fluids Ltd. since March 2015, Vin has transitioned into this role following its acquisition by Shell. Prior to this position, Vin held the role of Marketing Manager for the National Energy Practice at CohnReznick LLP, one of the largest firms in the United States, from June 2012 to March 2015. Earlier experience includes serving as Head of Marketing for Enfinity Global, where marketing initiatives were developed for the renewable energy sector across the Americas, as well as managerial roles at Alexander Proudfoot and Repson Advertising, focusing on marketing campaign delivery and strategic account development. Vin holds a BA (Hons) in Philosophy from The University of Sheffield and a Postgraduate Diploma in Marketing from The Manchester Metropolitan University.
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MIDEL & MIVOLT Fluids Ltd.
MIDEL & MIVOLT Fluids Ltd. is a portfolio company and part of the Shell Group. Based in Trafford Park, Greater Manchester, UK, the company was formed in 2023 from the acquisition of the MIDEL and MIVOLT ester fluid businesses from their former owner, M&I Materials Ltd. As part of Shell’s global lubricants portfolio, MIDEL and MIVOLT products complements Shell’s differentiated position in Transformer Oils used for power distribution, offshore wind parks, utilities and traction power systems; and immersion cooling liquids used in EV battery systems, battery energy storage and data centres respectively.