Joanna Strober

Joanna Strober is the CEO of Midi Health and the former Founder and CEO of Kurbo Health, which was acquired by WW (formerly Weight Watchers) in 2018. Joanna is also the SVP of Kurbo by WW, the family division at WW.

Strober has been focused on business strategy and partnerships for WW in digital health, creating new relationships in digital health, diabetes and pharma. Joanna introduced a new, WW-branded Kurbo mobile app and website and added strategic partnerships (including CVS) to grow adoption and increase revenue.

Prior to founding Kurbo Health, Strober was a venture capitalist at Kleiner Perkins Caufield & Byers where they incubated and invested in many digital health companies.

Strober has a BA from Stanford University.

Joanna Strober received their BA in Political Science from the University of Pennsylvania and their JD from the University of California, Los Angeles - School of Law.

Some direct reports include Kathleen Jordan - Chief Medical Officer, Nihar Ganju - Head of Clinical Product & Operations, and Redeat Gebeyehu - Content Strategist & UX Researcher.