Danica Friederich

Danica Friederich is a skilled Sales and Marketing Specialist with over a decade of experience at Midland Optical, where responsibilities include tracking and analyzing sales data, preparing reports, and supporting sales staff. Danica has served various roles such as Co-Manager of Social Media and Customer Service Representative, demonstrating a strong capacity for customer relations and process efficiency. In addition, Danica co-created a lifestyle and fashion blog, Fox & Gypsy, alongside Emily Iovaldi, showcasing talents in content creation and audience engagement. Previous experience includes working as a Writer/Reporter for VOX Magazine and as a Lifestyle Reporter for The Missourian, where Danica honed skills in storytelling and multimedia projects. Danica holds a Bachelor’s degree in Journalism with a focus on Magazine Journalism from the University of Missouri-Columbia.