Midland Optical
Danica Friederich is a skilled Sales and Marketing Specialist with over a decade of experience at Midland Optical, where responsibilities include tracking and analyzing sales data, preparing reports, and supporting sales staff. Danica has served various roles such as Co-Manager of Social Media and Customer Service Representative, demonstrating a strong capacity for customer relations and process efficiency. In addition, Danica co-created a lifestyle and fashion blog, Fox & Gypsy, alongside Emily Iovaldi, showcasing talents in content creation and audience engagement. Previous experience includes working as a Writer/Reporter for VOX Magazine and as a Lifestyle Reporter for The Missourian, where Danica honed skills in storytelling and multimedia projects. Danica holds a Bachelor’s degree in Journalism with a focus on Magazine Journalism from the University of Missouri-Columbia.
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Midland Optical
Midland Optical is a leading optical lab committed to supporting your eye care practice in ways that exceed your expectations for service, performance and quality. Our customers know the value we add to their bottom line profits through our competitive advantage. With an in house coating and surfacing center, we offer quick service and ensure premium quality on the best-selling lens treatments. Our focus on technology means your practice stays on the leading edge of materials, technology, products and processes. Our competitive advantage is just one of the many reasons our customers keep coming back. In fact, Midland Optical has a customer loyalty rating higher than most optical labs in the country. Contact us to learn how our people, products and continuing education classes provide more to our customers everyday.