Liesbeth Teerink

Welcome to Midnight Circus! We developed a first-of-its-kind methodology for designing and executing experiences, using behavioural science and proven story-telling tactics, we are able to create deeper bonds between brands and consumers. We believe great experience design is not a question of creativity combined with luck, but about formulas wrapped in fun. Our methodology is inspired by the tried and true principles that make UX intuitive, video games addictive, and cinema immersive.