Eric Olmscheid

An independent coalition of booking agents, artists, and regional performing arts presenters have come together to form a nonprofit organization called Heartland Performing Arts, which will host a new and reimagined booking and presenting conference focused on America’s heartland. Heartland Performing Arts is a nonprofit organization which brings together arts professionals to encourage innovation, create educational opportunities, strengthen artist touring relationships, and support arts advocacy throughout the central United States. The organization was founded by agents, artists, and state consortia leaders from Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio, Plains Presenters, Southwest Presenters, and Wisconsin.