Lars I. is an experienced manager specializing in connected services at MHP – A Porsche Company since July 2022. Prior to this role, Lars owned and operated Imsdahl Consulting from January 2016 to July 2022, providing technology and strategy consulting to private equity, software, consumer goods, and sales sectors while focusing on integrating new technologies and data-driven business strategies. Lars has also held significant positions at BMW as a strategy analyst, Roland Berger Strategy Consultants as an automotive industry consultant analyzing OEM megatrends, and as a quality manager in the BMW Formula 1 division. Lars's early career included a visiting fellowship at AREVA NP and an internship at Bugatti Automobiles S.A.S. Lars I. earned dual bachelor's degrees in Mechanical Engineering and Nuclear Physics from the Massachusetts Institute of Technology from 2005 to 2010.
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