Ronnie Barassi

Experience includes over 20 years in the automotive aftermarket and lubricant industry & seasoned sales background/experience in new account acquisition and market penetration coupled with new product launches, operational logistics and brand management. Responsibilities include international business development in Latin America and the Middle East and U.S.-based franchise development including National/Regional Accounts. Account base focus includes new/used car dealerships, quick lubes/service centers, tire dealers, fleets, and independent automotive maintenance, in addition to strategic lubricant marketer alliances.