Gabriela Hurdes

Gabriela Hurdes is an experienced brand manager with a strong background in marketing and project management. Currently serving as Brand Managerin Food Eigenmarken and Projektleiterin Packungsgestaltung at Migros-Genossenschafts-Bund since November 2017, Gabriela has overseen various branding and packaging design projects. Prior experience includes roles as Projektleiterin and Beraterin at Studio Schoch Markenagentur, where responsibilities encompassed brand management, project leadership, and digital content creation. Gabriela's earlier roles involved customer service at British American Tobacco and insurance consulting at EGK Gesundheitskasse. Gabriela holds a Bachelor of Applied Science in Kommunikation und Marketing and has completed a CAS in Brand Management, showcasing a strong academic foundation complementary to practical experience in the field.