Esra Önel

Media Planning Department Lead at Migros Ticaret

Esra Önel has a diverse work experience that spans across various industries. Esra is currently working at Migros Ticaret A.Ş. as the Media Planning Department Lead. In this role, they are responsible for developing media plans, aligning them with marketing objectives, and optimizing budget allocation for online and offline channels. Esra also implements CRM strategies and utilizes platforms like Google Ads, Facebook Meta, and TikTok to create targeted and personalized media campaigns.

Prior to their current role, Esra worked as a Senior Media Planning Specialist at Migros Ticaret A.Ş. and as a Media Planning Specialist at the same company.

Esra also has experience working as a Freelance Marketing Consultant at KORTEK Endüstriyel Ürünler Dış Tic. AŞ., a Credit Risk Analyst Intern at UniCredit, and as a Board Member at the Turkish Student Association of Bocconi University.

Additionally, Esra has worked as a Research Assistant at Università Bocconi, a Finance Accounting Intern at B. Braun Medical, and as a Certificated Participant in Online Internship by Deniz Bank.

Esra started their professional journey as the President of the Student Council at VKV Koç Özel İÖ ve Lisesi.

Overall, Esra Önel has gained valuable experience in media planning, marketing consulting, risk analysis, research, finance, and leadership roles.

Esra Önel completed their Bachelor of Science in Economics at Università Bocconi from 2016 to 2019. Prior to that, they obtained their High School Diploma from The Koç School from 2011 to 2016. Esra also has additional certifications, including KOSGEB Entrepreneurship Training, The Cycle: Management of Successful Arts and Cultural Organizations from the University of Maryland, Leadership Certificate from Ulus Özel Musevi Okulları, and International Computer Driving Licence from ECDL / ICDL Certification.

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