miHoYo
Sim Yee Yap is a Global Community Manager at HoYoverse, where responsibilities include developing social strategies and managing content for Honkai: Star Rail's social media presence. Previously, Sim worked at Razer Inc. as a Community Specialist, enhancing engagement on social media platforms and conducting performance analysis to optimize campaigns. Roles at Razer also included Associate Community Specialist and Community Intern, focusing on content creation and community management. Earlier experience as a Public Relations Intern at Allison+Partners involved client research and media relations support. Education includes a degree in Communications and New Media from the National University of Singapore.
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miHoYo
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Founded in 2011, miHoYo creates products and experiences that are out of the imagination. Beyond games like Houkai Gakuen2, Honkai Impact3, Tears of Themis, and Genshin Impact, miHoYo is also known for the dynamic desktop software N0va Desktop, the community product HoYolab, and related IP across animation, comics, music, novels, and merchandises. Under the mission of "Tech Otakus Save The World", miHoYo remains committed to technology research and development, exploring cutting-edge technology and developing industry-leading capabilities in the fields of animation rendering, artificial intelligence, and cloud gaming. Headquartered in Shanghai, China, miHoYo has 4,000 employees spread across global offices in Singapore, United States, Canada, Japan, and Korea.