Cat Salter

Cat Salter currently serves as the Director of Trade Marketing at Altos Planos Collective, a position held since March 2024. Previously, Cat spent nearly three years at Pernod Ricard, advancing from Associate Manager of Channel & Shopper Marketing to Manager of Barrel Programs for US Whiskies. Cat's extensive experience includes strategic planning, program development, and budget management in various roles within the beverage alcohol industry, particularly focusing on whiskey and brand marketing. Professional history encompasses positions at Rabbit Hole Distillery as Private Barrel Program and Brand Manager, Kendra Scott as Marketing & Philanthropic Manager, and roles in marketing and brand ambassador capacities with Brown-Forman. Cat holds a Bachelor's degree in Communications from Western Kentucky University, obtained in 2006.