Lauren Cipperly is an experienced digital marketing professional currently serving as Senior Manager of Digital Marketing at Mikimoto America since November 2020. In this role, Lauren leads the development and implementation of digital marketing strategies, emphasizing collaboration with various departments and external partners to drive growth. Prior to Mikimoto, Lauren worked at alice + olivia as an E-Commerce Associate Merchandise Manager, managing product setup, SEO, and email marketing. Lauren's background also includes roles at Saks Fifth Avenue, where responsibilities included executing digital programs, managing creative requests, and optimizing campaigns. Earlier experiences included positions at Circa and IMG, focusing on e-commerce and event coordination. Lauren holds a Bachelor of Science degree in Fashion Merchandising from West Virginia University.
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