Karin Aalberts

Karin Aalberts is a seasoned communications professional currently serving as a Senior Communicatieadviseur at Milieu Centraal since July 2023, focusing on sustainable consumption and circular economy by developing audience campaigns grounded in research and behavior expertise. Previously, Karin worked as a Strategist at Publicis Groupe (April 2022 - July 2023), crafting communication strategies for diverse clients based on data and cultural insights, and as a brand strategist at A brand's tale (May 2020 - May 2022), collaborating on branding projects for start-ups and SMEs. Karin's career also includes experience as a Creative Strategist at Samt Digital Branding (November 2015 - May 2020), where strategic guidance was provided to clients, and as a Sub-editor/Editorial designer for Het Financieele Dagblad (January 2013 - October 2015), responsible for page layouts and editorial content. Internships at notable publications and an academic background in Media Psychology and Journalism further complement Karin's expertise in communications and branding.