Carol Murtra

Carol Murtra is a seasoned professional with extensive experience in marketing and branding, currently serving as Founder and CEO of milkyway*, a tech-driven native Influence Marketing agency, and LEADERS, a Mar-tech company that enhances the scalability of Influencer Marketing. With a background as Chief Marketing Officer at Trovit, Sales Strategy Director and Head of Brand Advertising at Softonic, and Brand General Manager at Havas Media, Carol has developed strategies for corporate growth, revenue optimization, and user engagement across various platforms. Educationally, Carol holds multiple advanced degrees, including an MBA in Marketing & Communication from Esade and a Master in Marketing in Digital Convergence from IE Business School.