Alyssa Novak

Alyssa Novak is an accomplished digital marketing manager with extensive experience in client success and strategic account management. Currently serving as Digital Marketing Manager at Milwaukee Bucks Inc. since January 2022, Alyssa previously held roles at USA TODAY NETWORK | LOCALiQ, where responsibilities included managing top accounts and executing successful advertising campaigns that generated over $2.1 million in annual revenue. Alyssa's background includes roles at Image Makers Advertising, Hearst Television, and Milwaukee World Festival, where a strong focus on digital strategies, client communication, and campaign optimization was demonstrated. Alyssa holds a Bachelor of Arts in Journalism with an emphasis on Advertising from the University of Wisconsin-Whitewater.