Allison Halloran

Allison Halloran is a seasoned marketing professional with extensive experience in various sectors, particularly in healthcare and consumer goods. Currently serving as the Director of Marketing and eCommerce at Milwaukee Pretzel Company since December 2018, Allison established the marketing and eCommerce functions from the ground up for a national CPG brand. Prior experience includes a role as Senior Marketing Specialist at Children's Wisconsin, where notable achievements included a 28% increase in new fracture patients and significant budget management for service lines and regional marketing strategies. Previous roles also encompass account management at The Roberts Group, adjunct professorship at Carroll University, and various positions in educational and health communications sectors. Allison holds a Master's degree in Health Communications from Emerson College and a Bachelor's degree in Communications and Public Relations from Carroll University.