Milwaukee Pretzel Company
Allison Halloran is a seasoned marketing professional with extensive experience in various sectors, particularly in healthcare and consumer goods. Currently serving as the Director of Marketing and eCommerce at Milwaukee Pretzel Company since December 2018, Allison established the marketing and eCommerce functions from the ground up for a national CPG brand. Prior experience includes a role as Senior Marketing Specialist at Children's Wisconsin, where notable achievements included a 28% increase in new fracture patients and significant budget management for service lines and regional marketing strategies. Previous roles also encompass account management at The Roberts Group, adjunct professorship at Carroll University, and various positions in educational and health communications sectors. Allison holds a Master's degree in Health Communications from Emerson College and a Bachelor's degree in Communications and Public Relations from Carroll University.
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Milwaukee Pretzel Company
Upon returning home to Milwaukee after living in Germany for a year, Katie and Matt Wessel struggled to find the soft pretzels they fell in love with at Munich beer gardens. So they got to baking and in 2013 founded Milwaukee Pretzel Company. Today, our Bavarian pretzels are enjoyed in tap rooms, bars, restaurants, amusement parks, sports arenas and homes across the country. And each one is still handmade right here in Milwaukee by a great team of people using the highest quality ingredients, no preservatives and a whole lot of love.