MIMA
Gemma Forbush is an experienced content strategist currently serving at Target since September 2022, focusing on omnichannel content planning with a strategic emphasis on merchandise support and corporate responsibility. In addition, Forbush has been the President of the Minnesota Interactive Marketing Association (MIMA) since November 2014, managing programming processes and leading significant events like the MIMA Summit. Previous roles include Associate Content Strategy Director and Senior Strategist at Carmichael Lynch, where Forbush directed interdisciplinary content projects and contributed to diversity, equity, and inclusion initiatives. Additionally, Forbush has held various marketing and event production positions across organizations such as the Irish Music and Dance Association and FRWD Co., showcasing a strong background in strategic content planning, project management, and leadership in community-driven efforts. Educational credentials include a degree in Journalism & Mass Communication from the University of Wisconsin-Madison.
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MIMA
MIMA creates opportunities for digital marketers in Minnesota to collaborate and learn from one another. We are the the longest-standing digital marketing association in the county. As evidenced by the fact that we have the word "interactive" in our name. Much has changed since we started, but one thing has remained constant; the collective digital intelligence of Minnesota is second-to-none and we're here to make it available to all. MIMA is run by volunteers, including an all-volunteer Board of Directors that help set the course for the organization.