Cassie Anderson

Director, Ecommerce & Advertising at Mimis Rock

Cassie Anderson has a diverse work experience in various roles and industries. Cassie started their career as a Summer Student at MGI Securities in 2013, where they gained valuable knowledge and skills. In 2014, they worked as a Summer Student at Cozumo.

In 2016, Cassie joined Commerce Dynamics as a Client Services Manager, where they managed auction and fixed price websites for major sports leagues and hotel brands. During their time there, they developed expertise in ecommerce best practices, advertising campaigns, email campaigns, and Google Analytics.

Since 2018, Cassie has been working at Mimi's Rock Inc. as the Director of Ecommerce & Advertising. In this role, they focus on increasing revenue and driving traffic to the company's health and wellness brands on Amazon and third-party marketplaces. Cassie oversees and manages all advertising budgets and strategies.

Overall, Cassie has a strong background in client services, ecommerce, advertising, and marketing, making their a valuable asset in driving revenue and managing online platforms.

Cassie Anderson completed their education at various institutions. In 2012, they enrolled at the University of Victoria to pursue a Bachelor of Arts (B.A.) degree in English Language and Literature, with a specialization in Journalism. Cassie successfully completed their studies in 2016. Additionally, in 2014, they attended the University of Exeter, where they pursued a Bachelor of Arts (B.A.) degree specifically in English Literature (British and Commonwealth). This program concluded in 2015. Most recently, in 2020, Cassie attended the Kellogg Executive Education program, where they focused on Digital Marketing Strategies.

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