Mindbox
Ivan Borovikov has extensive work experience in various leadership roles. Ivan is currently the Chief Executive Officer of Mindbox, a leading cloud platform for marketing automation in Eastern Europe. Ivan has been with Mindbox since 2022 and is responsible for the company's expansion into the European and US markets. Prior to this, Ivan was a Chief Business Development Officer and Board of Directors member at Mindbox Russia from 2016 to 2022. Before that, they founded Mindbox Russia in 2004 and served as its CEO until 2016. Ivan is also an official member of the Forbes Business Council since 2022.
Ivan Borovikov pursued their education from 1993 to 2000 at Moscow Medical University, where they earned their M.D. degree with a specialization in Abdominal Surgery. Later, from 2020 to 2022, they attended Bayes Business School, where they pursued an Executive MBA degree with a focus on Business Administration and Management, General.
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Mindbox
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Mindbox is a one-stop-shop solution for a B2C company data-driven marketing needs.It combines high-performance centralised data storage and customer identity resolution platform (CDP, a Customer Data Platform), which enables a marketer to unify and clean customer-related data from different sources in real-time and a wide array of built-inmarketing capabilities. Mindbox marketing modules include Multi-Channel communications (with built-in email and mobile/web push sending gateways), Web & Mobile persionalization module, Customer loyalty & promotion rule engine, and Ad Optimization module to exchange data with third-parties, such as Google.The platform has been initially built as a fully realtime omnichannel solution and can perform well even at large enterprize scale - with databases up to 50M customer records and 10B data facts.