Eloy Martinez Olivares

CMO at Minderest

Eloy Martinez Olivares has a diverse work experience in various marketing and content roles. Eloy is currently working as a Guest Lecturer at the Universidad de Murcia since November 2022. Prior to this, Eloy has held prominent positions such as Chief Marketing Officer (CMO) at Minderest and Reactev, where they were responsible for defining global marketing strategies, generating growth strategies, and supervising KPIs and action plans. Eloy also served as the International Head of Content & Social Media at Luckia, where they managed national and international content strategies, conducted social listening, and oversaw influencer marketing. As the Head of Content and Social Media at CODERE, Eloy managed social media strategies and content coordination. Before that, they worked at Publips Serviceplan as a Digital Account Supervisor, where they coordinated and implemented campaigns for clients like Makro, William Hill, and Ron Barceló. Eloy also worked as an Account Manager at INRED Agencia, managing accounts and strategic channels, and as an Account Executive at Publips, providing support in project management and content generation. Eloy started their career as a Graphic Designer and Freelance Consultant at bilnea, where they collaborated on advertising and communication projects, generated online strategies, and designed digital and graphic assets.

Eloy Martinez Olivares has a diverse education history in the field of industrial design and marketing. Eloy began their studies in 2007 at the Universitat Politècnica de València (UPV) where they pursued a degree in Ingenieria Técnica en Diseño Industrial, with a focus on the development of leisure and habitat products. Eloy completed this degree in 2011.

In 2010, Eloy briefly attended Politecnico di Milano, where they pursued a Laurea in Disegno Industriale. However, they discontinued this program in 2011.

Following their time at Politecnico di Milano, Eloy continued their education at UPV, enrolling in a Master's program. From 2011 to 2013, they completed the Máster Universitario de Ingeniería en Diseño, specializing in Marketing Design, Business Design & Entrepreneurship, and Graphic Design and Advertising Communication.

In 2012, Eloy pursued further studies in industrial design and product development at the Universidad Politecnica de Valencia. Eloy graduated in 2013 with a Grado en Ingeniería en Diseño Industrial y Desarrollo de Productos, focusing on designing products for leisure activities.

Finally, in 2013-2014, Eloy attended the Centro de Estudios Tago and completed a Master's program in Online Marketing & Digital Business.

Overall, Eloy Martinez Olivares has built a solid background in industrial design, marketing design, and digital business through their education at various institutions.

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Timeline

  • CMO

    June, 2020 - present