Elena Petrova

Elena Petrova has extensive experience in digital marketing, with expertise in various roles and responsibilities. Elena began their career as an Online Marketing Intern at WeKnowHow in 2013, where they managed Facebook pages and conducted online advertising. Elena then moved on to Ad Academy (now Accella Digital) as a Google AdWords & Analytics Specialist from 2013 to 2015.

In 2015, Elena worked as a Freelance Google AdWords Manager at Upwork, where they managed AdWords campaigns for different websites. Elena then became a Brand & Product Manager at ColorYourSound in 2016, overseeing brand and product strategies.

Elena's next role was as a Growth Hacker & Digital Marketing Specialist at Faz Já in 2017, where they focused on growth hacking techniques and overall digital marketing strategies. Elena also started their own freelance digital marketing consultancy in 2017, providing expert advice to clients.

In 2018, Elena joined BrandBastion as a Marketing Associate, contributing to various marketing initiatives. Elena also worked as a Senior Digital Marketing Specialist at MindK, starting in 2018, where they played a significant role in digital marketing efforts.

Elena's career then led their to OLAmobile in 2017, initially as an E-Commerce Manager, and later as a PPC & SEM Manager. In these roles, Elena managed online acquisition strategies, implemented PPC and SEM campaigns, and optimized account performance.

Their most recent position was at ThinkFirst - Digital Consulting, where they served as a Paid Marketing Lead from 2020 to 2022. In this role, Elena was responsible for leading paid marketing initiatives and driving results.

Overall, Elena Petrova has a diverse background in digital marketing, with expertise in areas such as digital strategy, PPC, SEM, social media management, and growth hacking.

Elena Petrova pursued their education by obtaining a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Sofia University St. Kliment Ohridski, from 2012 to 2016. In 2015, they participated in the Erasmus Exchange Programme at Escola Superior de Comunicação Social, focusing on the same field of study. In 2012, they attended Telerik Academy School, where they studied Web Video Mounting and Editing, although no degree was mentioned. Prior to their university studies, Elena obtained a High School Diploma in Design and Applied Arts from 1st School Pencho Slaveikov, which they completed from 2008 to 2012.

In addition to their formal education, Elena Petrova also obtained various certifications. Elena became a Bing Ads Accredited Professional through Microsoft in April 2014 and obtained the Google Analytics Individual Qualification from Google in May 2014. In September 2015, they achieved qualifications in Google AdWords for both Display Advertising and Search Advertising. Most recently, in February 2022, Elena obtained a certification in LinkedIn Marketing Strategy.