Charu Verma

Charu Verma is an accomplished marketing and strategy professional with extensive experience across various sectors. Currently serving as Associate Director of Strategy at Mindshare since April 2024, Charu previously held the role of Lead Data Analyst - Performance at MRM, managing General Motors Canada's consumer analytics. Prior experience includes Strategic Insights Consultant at DAC, where Charu provided actionable business strategies through comprehensive consumer research, and Team Lead for Consumer Research & Business Strategy at The Economist, focusing on marketing research and consulting. Charu's earlier roles at Sony Pictures Entertainment and Media Pro Enterprise involved TV audience research and strategy development, while positions at Brandscapes Worldwide and as a Management Intern at Claris Lifesciences provided foundational insights into consumer behavior and market analysis. Charu holds an MBA in Marketing from IBS Hyderabad and a Bachelor of Science in Zoology/Animal Biology from St. Xavier's College.