Francesca Caicedo

Francesca Caicedo is a seasoned professional in digital marketing and consultancy, currently serving as the Global Consulting Lead at Mindshare since May 2017, where the focus is on transformation consultancy services for global clients. Prior roles at Mindshare include Outcomes Business Director and European Hub Lead for Dyson, overseeing cross-channel digital strategies and media planning across 14 European markets. Francesca's extensive experience spans key positions at ZenithOptimedia Group, Ecselis, Arena Media UK, and Cambridge Assessment, with a strong emphasis on performance marketing and digital acquisition. Francesca holds a BA in French and Spanish from the University of Southampton, along with several marketing certifications from prestigious institutions.