Gaurav Balani

Gaurav Balani is a seasoned professional in media planning and strategies, currently serving as a Client Partner at Mindshare since May 2022. With a focus on driving effectiveness through purposeful listening and innovation via emerging technologies, Gaurav has held various leadership roles including Senior Director and Business Director at previous organizations such as Madison World and dentsu X. Gaurav emphasizes the importance of first-party data for audience understanding and the execution of media strategies to achieve campaign objectives. With a strong foundation in analytical skills and a solid educational background including an MBA in Communication and Media Studies from SYMBIOSIS International University, Gaurav embodies expertise in maximizing audience exposure and utilizing analytics for effective media planning.