Marcela Vieira Cruz

Marcela Vieira Cruz is an experienced marketing professional specializing in demand generation and paid media strategies. Currently serving as a Senior Marketing Analyst at Mindsight since October 2024, Marcela is responsible for managing MQL transitions, analyzing marketing funnel performance, and generating insightful reports. Prior roles include Senior Paid Media Analyst at Deal Comunicações, where Marcela focused on digital campaigns for the financial sector, and similar positions at Brancozulu and Bowe, where the emphasis was on engagement and demand generation for a variety of niches. Marcela's earlier experience includes roles in administrative support and sales management at Cultura Inglesa and assisting in corporate travel logistics at Isringhausen. Marcela holds a Bachelor's degree in Business Administration and Marketing from Universidade Anhembi Morumbi.