Estrella C. is a seasoned performance marketer and direct response marketing expert currently overseeing advertising for Mindvalley's most lucrative funnel, contributing to an annual acquisition revenue of $30 million USD through effective Video Sales Letter strategies. With a strong background in managing high-impact Facebook and Google Ads campaigns with a six-figure monthly ad spend, Estrella has previously served as a performance specialist at Primal, nominated for the SEL 2022 "Best Overall PPC Initiative – Small Business." Experience as a digital marketing account specialist and campaign consultant at TDCX focused on enhancing B2B and B2C marketing efforts, while earlier roles at Vivo involved managing e-commerce operations and conducting product research to drive offline sales. Estrella's career began with internships at various organizations, following the attainment of a Bachelor's degree in Sociology from Tsinghua University.
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