As the leading distributor of top-quality IT products in the Middle East and Africa, Mindware's extensive portfolio includes leading global brands reaching out to over 4,000 resellers across more than 25 countries. 

Mindware’s comprehensive offering includes a selection of networking, security, and storage leading brands such as Citrix, Dell Technologies, Juniper, Microsoft, McAfee, and Veritas.  As part of its VAD methodology, Mindware also offers supplementary value added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. 

Part of the Midis Group and headquartered in Dubai – UAE since 1991, Mindware has been uncompromisingly serving its customers for more than quarter-century of successful presence in MEA. The distributor has been persistently expressing its dynamism by effectively aligning itself with its vendor strategies, reseller needs and prompt adaptation to the ever-changing IT market landscape. 

Mindware's culture has grown out of the understanding that customers are their primary concern. Through strategic partnerships, Mindware is able to concentrate on bringing effective solutions to the market. Mindware's focus on personal service, competitive pricing and fast delivery is paramount. With logistic centers in the UAE, KSA, Kuwait and Qatar, they offer value added distribution to all the channels they serve.

Enterprise Software

IT Services

Storage

Mindware

Mindware's headquarters in Dubai, United Arab Emirates

This department oversees technical developments and operational efficiencies within the organization.

Technical Operations

The Channel Management team at Mindware is responsible for overseeing and optimizing the relationships with reselling partners and vendors. They manage sales channels, develop strategies to enhance market reach, ensure alignment with vendor strategies, and provide support to resellers through pre-sales consultancy, implementation services, and marketing enablement. Their focus is on maximizing the effectiveness of Mindware's distribution network across the Middle East and Africa, driving sales growth, and ensuring competitive pricing and fast delivery.

Channel Management

This department is responsible for overseeing the development and lifecycle of products, ensuring they meet market needs and align with business objectives.

Product Management

This department focuses on providing technical expertise and support during the sales process to enhance customer engagement and solution delivery.

Presales Engineering

This department is responsible for driving revenue through direct sales, channel partnerships, and customer account management.

Sales Department

The Business Development and Management team at Mindware focuses on driving growth and expanding market reach by developing strategic partnerships and identifying new business opportunities. They align reseller needs with vendor strategies, optimize channel-enabling programs, and deliver value-added services such as pre-sales consultancy, technical support, and implementation services. This team ensures that Mindware remains competitive and responsive to the evolving IT market across the Middle East and Africa.

Business Development and Management

This department oversees credit risk assessment, strategy, and compliance to ensure financial stability and responsible lending.

People (3)

Jobs (0)

Other teams

Channel Management

Product Management

Presales Engineering

Sales Department

Business Development and Management

Credit Management