Lucas Innocentini

Analista Pleno de CRO at Minimal Club

Lucas Innocentini has work experience in various roles and companies. In 2019, they worked as an intern in communication at VIDDIA - Educação Online. From June 2021 to March 2022, they worked as a Social Media and Events Analyst at the Center for Global Advancement of Community Colleges. Currently, Lucas is working at Minimal Club, starting as a Junior CRO Analyst in October 2022 and then being promoted to a Pleno CRO Analyst in April 2023.

Lucas Innocentini's education history begins in 2017 when they attended EFG- Escola de Formação Gerencial SEBRAE. Lucas pursued a Curso Técnico Integrado in Administration and Business, completing it in 2019. During the same period, they attended the same school for another Curso Técnico Integrado in Administration and Business.

In 2021, Lucas enrolled in Universidade Federal de Minas Gerais, where they are currently pursuing a Bacharelado em Engenharia in Mechatronics, Robotics, and Control and Automation. This program is expected to continue until 2027.

In addition to their formal education, Lucas has obtained several certifications. These include A/B testing mastery from CXL, Google Analytics 4 from Métricas Boss and CXL, Growth and Experimentation from Métricas Boss, Heuristic Analysis frameworks for conversion optimization audits from CXL, Landing Page Optimization from CXL, and People & psychology from CXL. No specific information about the months or years of obtaining these certifications is provided.

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