Robin Liu

Robin Liu is an experienced marketing executive currently serving as the Chief Marketing Officer at MINISO, responsible for brand strategy, public relations, product marketing, and global e-commerce operations since December 2019. Previously, Robin held the position of Marketing Head at NetEase, overseeing brand and marketing efforts for Kaola until its acquisition by Alibaba Group in September 2019. Earlier roles include Vice President at Qeeka, Marketing Director at Vipshop Holdings, and Marketing Director at NetDragon Websoft, among others. Robin's career commenced with extensive experience in public relations and marketing communication, including significant roles at renowned organizations such as Ogilvy and Shunya. Academically, Robin holds a Master's degree in Higher Education Administration and a Bachelor's degree from Beijing Normal University.