Miniso is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.

Retail

MINISO

MINISO's headquarters in Guangzhou, China

Guofu Ye

Na Dou

Linda Wang

Robin Liu

Eason Zhang

Yonghua Zhu

Lili Xu

Yongping Wang

This department focuses on managing employee relations, benefits, recruitment, and organizational development.

Human Resources

This department oversees the strategic operations and performance of the organization's interests in various countries.

Country Management

This department focuses on strategies and activities related to promoting and selling products.

Marketing Operations

This department oversees the operations and management of retail locations to ensure efficient and effective customer service and sales.

Retail Management

This department focuses on strategic human resources initiatives and international workforce management.

Global HR Development

This department focuses on marketing strategies and initiatives across international markets.

MINISO

Org chart

Board & advisors

Teams

Human Resources

Country Management

Marketing Operations

Retail Management

Global HR Development

Global Marketing

Offices

MINISO

Org chart

Board & advisors

Teams

Human Resources

Country Management

Marketing Operations

Retail Management

Global HR Development

Global Marketing

Offices

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