Miniso is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.

Retail

MINISO

MINISO's headquarters in Guangzhou, China

Guofu Ye

Eason Zhang

Robin Liu

Na Dou

Yonghua Zhu

Lili Xu

Yongping Wang

The Managers and Directors team at Miniso is responsible for strategic planning, financial oversight, product development, and market expansion. They ensure the smooth operation of international markets like the Philippines and Europe, manage product diversification, and drive marketing efforts to align with the company's low-cost, variety-oriented business model.

Managers and Directors

This department focuses on managing employee relations, benefits, recruitment, and organizational development.

Human Resources

This department oversees the strategic operations and performance of the organization's interests in various countries.

Country Management

The Leadership Team at MINISO is responsible for setting the strategic direction and vision of the company, overseeing operations, and driving growth initiatives. Comprising key executives including the Founder, Chairman & CEO, and various Vice Presidents, the team collaborates to ensure that MINISO remains competitive in the retail market by optimizing product offerings and enhancing customer experience across its diverse range of household and consumer goods.

Leadership Team

This department oversees the operations and management of retail locations to ensure efficient and effective customer service and sales.

Retail Management

This department oversees and optimizes operational processes across various regions.

MINISO

Org chart

Board & advisors

Teams

Managers and Directors

Human Resources

Country Management

Leadership Team

Retail Management

Operations Management

Offices

MINISO

Org chart

Board & advisors

Teams

Managers and Directors

Human Resources

Country Management

Leadership Team

Retail Management

Operations Management

Offices

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