Miniso is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.

Retail

MINISO

MINISO's headquarters in Guangzhou, China

Guofu Ye

Na Dou

Linda Wang

Robin Liu

Eason Zhang

Yonghua Zhu

Lili Xu

Yongping Wang

This department focuses on managing employee relations, benefits, recruitment, and organizational development.

Human Resources

This department oversees the strategic operations and performance of the organization's interests in various countries.

Country Management

This department focuses on developing and implementing marketing strategies to engage customers and promote brand awareness.

Marketing Department

This department focuses on the planning, development, and execution of merchandising strategies to optimize product offerings.

Merchandising Department

This department oversees and optimizes operational processes across various regions.

Operations Management

This department manages financial operations and public relations efforts, ensuring effective communication and international commodity strategies.

MINISO

Org chart

Board & advisors

Teams

Human Resources

Country Management

Marketing Department

Merchandising Department

Operations Management

Financial and Public Affairs

Offices

MINISO

Org chart

Board & advisors

Teams

Human Resources

Country Management

Marketing Department

Merchandising Department

Operations Management

Financial and Public Affairs

Offices

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