Xiaoya Wei

Xiaoya Wei is currently the User Operations Director at MINISO, leveraging a decade of experience in marketing and operations across various industries, including 4A, internet, and new retail. With a strong foundation in brand and integrated marketing, they have successfully built businesses from the ground up, managing user bases exceeding millions. Xiaoya has over six years of experience in team management, often developing teams from inception. Previously, they held key roles at bluegogo, 咕咚app, and 奥美, demonstrating a commitment to data-driven growth and a collaborative entrepreneurial spirit.