Amal Amini Alaoui is a seasoned digital transformation expert currently working at the Ministère de la Transition Numérique et de la Réforme de l'Administration since November 2024. Previously at Edenred Belgium from September 2018 to January 2025, Amal held several leadership roles, including Go-To-Market Lead and Digital Marketing Team Leader, focusing on digital marketing strategies and lead generation. Amal's career began with a Master's degree in Marketing and Trade Management from Ecole Nationale de Commerce et de Gestion de Kenitra, followed by positions at companies such as Yves Rocher, Lessines Industries, M-Technologies, Shell, and Veolia Environnement, where expertise in digital project management, business analysis, and marketing strategies was developed and demonstrated.
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