Andrew Lim possesses extensive experience in the tourism and hospitality sectors, currently serving as Private Secretary and Principal Advisor for the Ministry of Business, Innovation and Employment since January 2020. Previous roles include Project Manager and Research Executive at Angus & Associates, where Andrew contributed to data-driven strategies in tourism, and International Marketing Manager at the New Zealand Institute of Sport, successfully entering the Southeast Asian international student markets. Educational qualifications include a Bachelor of Commerce with a focus on Marketing and International Business from Victoria University of Wellington, complemented by a foundation at Wellington College.
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