Ministry of Education – UAE
Jette Blankholm is a seasoned professional with extensive experience in customer experience transformation and digital innovation. Currently serving in CX Transformation at the Ministry of Education in the UAE since October 2022, Jette previously held key roles including Channel Lead Greenfield at du, where responsibility included steering a comprehensive digital transformation to enhance customer value. Earlier career highlights encompass leadership positions at ila Bank, where Jette designed the digital customer experience for Bahrain's first mobile-only bank, and at Batelco, where strategic initiatives led to significant improvements in customer care, operational efficiency, and service management. Educational credentials include an Executive MBA from INSEAD, complemented by degrees from Copenhagen Business School and Niels Brock, which support a strong foundation in business management and marketing.
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Ministry of Education – UAE
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Recognizing a constant need for progress, the UAE has sought to implement and monitor high quality education standards by undertaking new policies, programs and initiatives. Throughout the Middle East, educational advancement is often impeded by insufficient focus on the English language, inadequate provision of technology as well as modern techniques of instruction and methodology. Stressing the importance of “modern curricula with assorted and non-monotonous means of training and evaluation”, the Emirates launched ambitious campaigns to develop each of these areas. At its foundation, lies the necessary funding, which in 2010 was earmarked at 7.5 billion Dirhams, as well as increased teacher training. Through its Teachers of the 21st Century and a two hundred million dirham share of this budget, the UAE hopes to train 10,000 public school teachers within the next five years, while also pursuing its scheduled goal of reaching 90% Emiratisation of its staff by 2021.