Hayley Chai is an experienced digital communications professional with a background in marketing and social media management. Currently serving as a Senior Manager in Digital Communications at the Ministry of Social and Family Development, Singapore, since October 2021, Chai previously held positions at CapitaLand and Wild Advertising & Marketing Pte Ltd, where responsibilities included developing content strategies, executing marketing campaigns, and managing client relationships. Chai has also contributed to TOUCH Community Services as a Senior Executive, enhancing the organization's online presence and leading social media training. A Murdoch University graduate with a Bachelor's Degree in Communications, specializing in Public Relations and Journalism, Chai demonstrates a strong commitment to effective communication and marketing practices.
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Ministry of Social and Family Development, Singapore (MSF)
We Are Professionals With Passion For People. The Ministry of Social and Family Development (MSF) develops the “heartware” for Singapore through our policies, community infrastructure, programmes and services. Our mission is to nurture resilient individuals, strong families and a caring society that can overcome challenges together. We are committed and passionate in developing a strong social service sector, and play key roles in shaping the future of Singapore. In doing so, we hope to play a part in helping our citizens achieve their hopes and aspirations for themselves and their families. A career in MSF is a challenging and fulfilling one that allows you to make a difference in shaping the lives of Singaporeans. Our staff is our greatest asset, and we believe in helping them grow professionally. If you want to be part of something meaningful and dynamic, join the MSF family now!