Lay Ping Tan

Lay Ping Tan has extensive experience in various roles related to communications and marketing. Lay Ping is currently serving as the Deputy Director of the Communications and Engagement Division at the Ministry of Social and Family Development in Singapore. Lay Ping'sresponsibilities include leading communication, marketing, and engagement efforts to support initiatives and policies that promote resilient individuals, strong families, and a caring society.

Prior to their current role, Lay Ping was the Senior Assistant Director of Communications at PUB, Singapore's National Water Agency. During their time there, they played a key role in managing communication for the agency's responsibilities in water supply, water catchment, and coastline protection.

Lay Ping also worked at IMDA, where they served as an Assistant Director of Communications and Marketing. In this position, they led various teams and functions, including online/social media, strategic communications, corporate branding, marketing, and media relations. Lay Ping was instrumental in elevating IMDA's profile as a thought leader through impactful PR and marketing campaigns.

Before joining IMDA, they held managerial positions at Media Development Authority, where they contributed to the development and growth of Singapore's creative economy. Lay Ping'sresponsibilities included regulatory communications, financing and international cooperation, and talent and enterprise development.

Early in their career, Lay Ping worked at China Knowledge, a consulting company specializing in helping foreign companies navigate the Chinese market. Lay Ping was involved in press relations, marketing, and conducting market research.

Overall, Lay Ping Tan's experience demonstrates their expertise in strategic communications, marketing, and engagement. Lay Ping has a proven track record of leading successful initiatives and campaigns and has contributed to the growth and development of various organizations and industries.

Lay Ping Tan completed a Bachelor of Social Sciences (Honours) degree in Information and Communications Management and Economics from the National University of Singapore from 2000 to 2004. Prior to that, they attended Victoria Junior College from 1998 to 1999. They also attended Dunman High School from 1994 to 1997 and C.H.I.J. Ponggol from 1988 to 1993. In terms of additional certifications, Lay Ping Tan obtained an Advanced Certificate in Sustainability & Sustainable Businesses with a focus on Sustainability, Strategic Community Investment & Impact Assessment from Singapore Management University in an unspecified year. They also obtained an Advanced Certificate in Sustainability & Sustainable Businesses with a focus on Sustainability Reporting & Sustainable Project Implementation from the same institution in an unspecified year. In 2020, Lay Ping Tan completed an Advanced Marketing Technology Course offered by The Institute for Brand Marketing by Adweek & IBM Watson Advertising.