Omar Sallam

Omar Sallam is currently the Category Manager and Board Secretary at Minlo, where they lead the water bottles category and drive innovation for the family business. With a background in business development, they focus on scaling operations and expanding into new markets. Omar co-founded Madnus Productions in 2023 and has previously held roles at Mondelēz International and Danone Egypt, gaining experience in brand management and marketing. They earned a BSc in Business and Management with a focus on Entrepreneurship from the University of Exeter Business School.