Alyssa Olson

Alyssa Olson, MBA, serves as the President of the Board of Directors for the Minnesota Festivals & Events Association since May 2018, overseeing communications, marketing strategy, and community engagement. Previously, Alyssa held the position of Marketing Director at CUMULUS MEDIA, focusing on brand and event marketing for notable radio stations, and has extensive experience in event production and marketing through roles with the City of Isanti and the Saint Paul Festival and Heritage Foundation. A strong background in marketing is further demonstrated with positions at Go-Gratitude, LLC and UBM Catersource, where significant attendance and engagement metrics were achieved. Alyssa holds an M.B.A. in Marketing and Advertising from the University of Saint Mary and a Bachelor’s degree in Business Administration from Colorado State University.