Kimberly Cole

Kimberly Cole is a seasoned professional in digital analytics and marketing, with extensive experience in leading analytics strategies for Fortune 500 companies. Currently serving as the Digital Analytics & Optimization Manager at Securian Financial since 2015, Kimberly has specialized in driving measurable results through A/B testing, personalization, and fostering data literacy. Notable prior roles include Senior Digital Analytics and Optimization Analyst at Securian Financial, where Kimberly launched a successful A/B testing program, and Web/Digital Analytics Lead, implementing Adobe Analytics across enterprise web properties. Kimberly has also contributed to the Foundation for Ichthyosis & Related Skin Types, Inc. as a Board Member, leveraging personal and professional expertise for strategic guidance. Earlier experience spans positions in digital marketing, communications, and public relations within healthcare and nonprofit sectors, complemented by a BA in journalism from the University of Minnesota.