Joel Rodriguez Mendoza

Joel Rodriguez Mendoza possesses extensive experience in sales and account management across various sectors. Currently serving as KAM nacional autoservicio y mayoreo at Minsa ::: Soluciones de maíz ::: since July 2021, Joel is responsible for major accounts including Chedraui, Walmart, and Soriana, notably achieving entry into Chedraui with a successful pilot in 20 locations. Prior to this role, Joel was a Sales Leader at HEINEKEN MÉXICO, where oversight included a diverse client portfolio and the development of impactful brand strategies. Previous positions include Kam at KLEINSTAD, where Joel managed special accounts internationally, and Jefe de ventas y cuentas especiales at Levic, where a focus on growth and client relationship management resulted in significant improvements in coverage and portfolio reduction. Joel also held the position of Jefe Trade Marketing at Autoeuroplast, where success in trade marketing initiatives was demonstrated. Educational qualifications include a Master’s in Administration and High Management from CUHG and a Bachelor's in Business from Universidad Politécnica de Tecamac.