Alex Demetriou

Alex Demetriou has extensive experience in business development and account management within the FMCG and research consultancy sectors. Currently serving as the Regional Key Account Director at Mintel since September 2003, Alex has also held the role of Business Development Director, specializing in delivering high-quality research programs. Prior to this, Alex was a Business Development Manager at Business Monitor International and at Mintel for the EMEA GNPD segment. Alex holds a BA (Hons) in Economics from Coventry University, completed in 1995, and possesses significant expertise in market research, consumer studies, and product trend analysis, supported by a robust network of over 25,000 field associates globally.