Danni Wu

Danni Wu is an accomplished professional in consumer research and data analytics, currently serving as the Associate Director of Consumer Research for the Americas at Mintel since August 2017. Danni manages research across Canada, Brazil, multicultural, global markets, and Purchase Intelligence, while leading data analytics development using R. Prior to this role, Danni was a Senior Consumer Research & Data Analyst at Mintel, where methodologies were designed to expand major report libraries, especially during the COVID-19 pandemic. Danni also held the position of Consumer Research & Data Analyst, conducting extensive consumer research and performing significant statistical analysis. Earlier experience includes working as a Marketing Research Analyst at Brierley+Partners, focusing on loyalty programs, and as a Marketing Assistant at ATM Operating, Inc. Danni holds a Master's degree in Marketing Research & Analytics from The University of Texas at Dallas and a Bachelor's degree in Business Administration from Wuhan Institute of Technology.