Dr. Jennifer Hendricks

Dr. Jennifer Hendricks is a Senior Analyst - Consumer Lifestyles at Mintel, where Dr. Jennifer writes and presents insightful content on industry issues and trends impacting company strategy, brand development, innovation, and consumer behavior. Previously, Dr. Jennifer worked as a Postdoctoral Researcher at the University of Duisburg-Essen, where Dr. Jennifer conducted qualitative and quantitative research on consumer behavior, published research results in international journals, presented at conferences, and taught.