Francesca Smith

Francesca Smith is a Principal Consumer Lifestyles Research Analyst at Mintel, where responsibilities include researching and writing reports on consumer lifestyles, with a focus on generational and demographic groups, sustainability, working lifestyles, and health and well-being. Previously, Francesca held the position of Market Analyst at Which?, providing market analysis and consumer insights for home retail categories, and worked as a Business/Project Support Officer for the South West London Health and Care Partnership, managing key projects to support mental health initiatives and vulnerable GP practices. A former Social Research Intern at the Department for Work and Pensions, Francesca led a project on integrating behavioral science into social research. Francesca holds a BSc in Psychology from The University of Sheffield.